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Nourish With Joy

Discover Pure Bliss® by Similac® infant formulas—complete nutrition for your little one that's modeled after breast milk† and crafted with care. Pure Bliss by Similac Organic is available in a convenient ready-to-feed option. Also look for Pure Bliss by Similac Irish Farms Toddler Drink to help support your toddler's diet (ages 12–36 months).

† Designed as a complete or partial breast milk substitute.

Similac® 360 Total Care®

Similac 360 Total Care infant formulas have a blend of 5 HMOs, our closest prebiotic blend available to mirror the HMOs found in breast milk. Also available in a sensitive option. Learn more!

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Postnatal Popup
  • Baby Formula coupons and samples
  • Nutrition guidance for you and baby
  • Free† Shutterfly® photo book
  • Savings on Similac.com Schedule & Save purchases

† Submit registration to read details.

Join MySimilac® Rewards. It’s fast and FREE!

Prenatal Popup
  • Free† Shutterfly® photo book
  • Nutrition guidance for your pregnancy
  • Information about your baby’s milestones

† Submit registration to read details.

Instead of paper coupons, receive Similac® digital offers

Digital Offers Popup

Now you can switch to digital savings by phone on your favorite formulas—here’s how:

  1. Choose a preferred retailer, like Amazon or Target
  2. Get notified about offers via email

Thanks, but I'll stick with paper for now.